Rodoeste – Transportadora Rodoviária da Madeira was founded in March 1967 by the fusion of Empresa Automobilística da Ribeira Brava,Lda. with Sociedade Automobilística de Câmara de Lobos, Lda and the Sociedade de Automóveis do Estreito de Câmara de Lobos, Lda.

After the fusion, all bus services operated by those companies started being operated under one single name, Rodoeste.

Nowadays, Rodoeste holds a public license for road transport and operates regular services between Funchal and Câmara de Lobos, Ribeira Brava, Ponta do Sol, Calheta, Porto Moniz, São Vicente and Santana; and also circuit services in Câmara de Lobos, Ponta do Sol, Calheta and São Vicente.

The company offers public bus transport services in interurban routes as well as bus rent services for tourism.